Case Study: Digital River

For decades, Digital River has been empowering brands to build lasting relationships and loyalty with their shoppers. Operating behind the scenes, Digital River accelerates and optimizes global growth for its partners, earning a reputation as a trusted ally for the long term. With over 25 years of experience, Digital River has been a disruptor in the commerce industry, continually innovating and processing over $3 billion in transaction volume annually on behalf of its clients.

The Challenge

Digital River’s MicroStrategy platform subscription was due to expire at the end of the calendar year. This renewal event gave them an opportunity to reevaluate their needs and decide whether to extend their current subscription or migrate to a new platform that could enhance their data operations and provide them with new analytics capabilities. They chose Tableau as their new data and analytics platform.

However, they also knew there were risks involved with migrating to a new platform, and they wanted to ensure they could:

• Migrate without disrupting their daily operations.
• Prevent the loss of historical data.
• Maintain key integrations to other systems.
• Provide access to a secure system for reporting and analytics to their clients.
• Maintain long-term without a 3rd Party vendor to support.
• Migrate over 100 existing dashboards into Tableau seamlessly.

Digital River chose XeoMatrix to address its challenges and migrate its data and analytics platform from MicroStrategy to Talbleau within a compressed four (4) month window.

Strategy & Deliverables

To address Digital River’s needs, XeoMatrix developed a comprehensive strategy focused on executing a seamless migration and enhancing Digital River’s analytics capabilities. The strategy and deliverables included:

• Discovery Phase: We initiated an object inventory assessment to understand the critical components of Digital River’s MicroStrategy environment.
• Migration Strategy: We crafted a platform migration strategy, which included:
  • Report Reimagining: Our team transitioned all MicroStrategy reports to Tableau to leverage its advanced analytics features.
  • Training Programs:
    • Our experts provided training for internal users on using Tableau Desktop and best practices in dashboard design.
    • We conducted end-user training to maximize the effective use of Tableau.
• Embedded Integration Guidance: We offered advisory services to Digital River’s development team to embed the analytics platform into their customer portal.
• Deliverables: Key deliverables for the project were:
  • Successfully migrated reports to Tableau, enhancing reporting and analytics capabilities.
  • Delivered comprehensive training to ensure the effective use and integration of Tableau.
  • Provided a seamless embedded analytics solution, improving user experience.

Results

XeoMatrix’s expertise in platform migration and analytics transformation enabled Digital River to achieve significant improvements, positioning them to deliver enhanced value to their customers.

• Successful Migration: Completed the migration before the year-end deadline, transitioning to a more efficient platform.
• Portal Transition: Replaced the existing MicroStrategy customer portal with Tableau, offering advanced capabilities.
• Operational Efficiency: Reduced administrative overhead by hosting on Tableau Cloud, simplifying maintenance.
• Accelerated Insights Delivery: Improved speed to market with quicker dashboard development.
• Enhanced Customer Experience: Provided a seamless user experience through the embedded Tableau portal, enhancing customer satisfaction and engagement.

These enhancements have positioned Digital River as a leader in delivering cutting-edge analytics solutions to their customers. By leveraging XeoMatrix’s expertise, Digital River has reinforced its commitment to innovation and excellence in customer service.